Design Perspective is honored to have been selected to win an American Graphic Design Award for the La Jolla Symphony & Chorus “Wines of Italy!” invitation package. For over 50 years, the La Jolla Symphony & Chorus has been enriching our lives through affordable concerts of ground-breaking, traditional and contemporary music. Each new season we work […]
Experienced designers have seen it all—the good, the bad, and the ugly. Despite having good intentions, things can go wrong when marketing research and design mix. Understanding the research options, asking the right questions and relating to your audience can help you balance the results. Debbie Millman and Mike Bainbridge’s article, ”Design Meets Research“, offers some great advice on […]
Cheryl Dine, a professional member of the American Institute of Graphic Arts, shares her thoughts on Frogdesign’s case study of the Collective Action Toolkit. Today, companies and designers are trying to find ways to bring their communities together to solve problems in unique ways. Understanding the wants and needs of your audience is critical when launching […]