July 2016

20 Jul

Pokémon GO—Disrupting Marketing, Comic-Con and Entertainment

By Cheryl Dine— The latest craze to hit the social network is the overwhelmingly popular app called Pokémon GO. It has already surpassed the usage time of twitter and snapchat to name a few. It is based on the 1990s Nintendo video game of the same name in which the user captures Pokémon and trains […]

07 Jul

Giving Comic-Con bags new purpose

By Jessica Baskett — With San Diego’s Comic-Con fast approaching, I felt it would be a good time to give a humble (Ha!) shout out to myself in this month’s blog. Those of you who have had the privilege of attending the Con are familiar with the unwieldy bags they hand out when picking up […]

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